Out of the 284 Australian family offices that we regularly speak to, 22% have shown strong interest to invest into India. Yet, we are only aware of 7% who have been investing into India to date.
Ever since our efforts began over the past 4 years to educate the family office sector about the India opportunity, we have started to observe the transition over the past 2 years, where Australian family offices are now looking at India along with their Asian and emerging markets strategy to allocate smart capital.
Family offices in general like to have exclusive access and invest early into opportunities that institutions or mainstream investors would even consider. The main advantage is that they have the investment expertise in-house, and also have the ability to bring domain experts into the team to carry out the due diligence. The principals of these family offices are the key to such decisions, as they are well travelled and have strong networks into such regions.
Out of the 7% of those Australian families who have been investing into India, few have gone via U.S. fund of fund, where they had ongoing relationships with advisors from Singapore or Hong Kong. Another family who has been been investing into India for over 20 years, has had exposure to Indian real estate, also through a U.S. fund of fund.
