The back-to-back visits of Australian Ministers Julie Bishop and Andrew Robb to India auger well for bilateral relations. A historic shift in relations took place during Prime Minister Narendra Modi’s Australia tour. Body language and symbolism apart, Prime Ministers Modi and Australian Prime Minister Tony Abbott were emphatic that a substantive engagement was mutually beneficial and long overdue.This requires shifting mind sets. But that’s easier said than done.
Australian business continues to be mired in the 3C’s model (customer, competitors, corporation) and is yet to see India as a strong market that offers a robust and long-term partnership. It is time that they take a leaf from the experience of other global companies. Take the German company Siemens, for instance. It started its operations in India in 1867 and continues to grow strong. Indeed, its India operations are among its most successful enterprises.
No Australian company can boast of such an engagement in any country. Unless Australian companies start to think different, they will yet again miss the bus. The vocabulary needs to shift from the 3Cs to the 3Es: economy, energy and education.
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