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Vivek Anand
May 22 2019

Alpha Capital invests in women's apparel brand label, Shree

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Alpha Capital invests in women's apparel brand label, Shree
<p>Alpha Capital has invested Rs.80 crores ($11.5 million) in women&rsquo;s ethnic and casual wear label <em>Shree</em>, whose owner SHR Lifestyles Pvt. Ltd will spend the money to expand its reach in existing markets and penetrate new regions, especially in South India. The company is run by the husband-wife duo Sandeep and Sheetal Kapoor.&nbsp;</p> <p>SHR Lifestyle was started in 2009. It operates through its outlets in Madhya Pradesh, Rajasthan, Gujarat and Maharashtra,&nbsp;and also online.</p> <p>&nbsp;For Alpha Capital, this is the second known deal in 2019, after it reinvested in existing portfolio company InCred.</p> <p style="text-align:justify"><u><strong>Source</strong></u>:&nbsp;<a href="https://www.fibre2fashion.com/news/apparel-news/alpha-capital-invests-80-cr-in-indian-women-s-brand-shree-249356-newsdetails.htm" target="_blank">Fibre2Fashion</a></p>

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